GTS Trucks
A dealership site for diesel today and zero-emission tomorrow.
- Client
- GTS Trucks
- Industry
- Commercial Truck Dealership
- Services
- Website Design, Website Development, Website Redesign
- Status
- Client preview, launching soon
01Overview
GTS sells, leases, finances and services diesel, battery-electric and hydrogen trucks and trailers. Their website needed to make a complex, technical offer feel simple to fleet owners and operators.
02The challenge
Fleet buyers compare dealers on inventory, financing, incentives and service capability, often across several powertrains. The previous site made buyers dig for that information, and some unit pages didn't show the right specs.
03Design approach
- 01
Led with the dealer's real position: one team for diesel and zero-emission trucks.
- 02
Built a bold industrial identity around GTS's existing eagle logo, with wide uppercase type and a high-visibility accent.
- 03
Organized the site around how fleets buy: inventory, financing, incentives, service and fleet sales each get their own path.
04Final solution
What we built
- 0117-page site including inventory and individual truck pages with real photos and specs
- 02Financing page with an interactive payment calculator
- 03Pages for service, fleet sales, incentives, projects and the team
- 04Quote requests on every page, with the phone number always one tap away on mobile
Results
This site is launching soon. We'll publish results here once there's verified data to share. [CLIENT TO PROVIDE: verified results after launch]
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